Archives: Termes

Composition of cardboard or other light material, connected with strings and hung on the ceiling to move freely in the air.

Passage from a substance between 2 different matters in contact, particularly at the container-content interaction

This is very thin and light synthetic textile fiber. Microfiber fabrics are exceptionally soft, supple, light and resistant.

Quantity of fabric necessary to create something.

Is said of two colors that, though they appear similar under a certain light, are different under another.

Technique used to optimize sales thanks to product implementation studies: appealing, attractive and informative product presentation.

Automatic conditioning technique more and more frequently used for product bundling.

Point-of-sale display one or more elements of which are animated (by a small battery-, plug in- or solar-powered engine) to attract attention.

Paper cutter having the name of its inventor in French (Massicot.)

– see foil stamping – Hot stamping is a printing method of relief printing using a specific tool – the gilding iron – where a, most-often, gold or silver metal foil is transferred to a compatible surface such as compact cardboard at high temperatures. Different colored foils may be used today. This stamping is suited for small surface areas to highlight a logo or particular image thanks to its high shine.