PPWR – The Packaging and Packaging Waste Regulation
The PPWR definition
– The Packaging and Packaging Waste Regulation (PPWR) is European Union Regulation 2025/40.
– adopted in January 2025 and taking effect in August 2026, it applies to everyone within the EU without requiring national transposition.
– the regulation deals with the treatment of packaging and its waste, with the aim of harmonising rules within the EU to reduce the environmental impact of packaging.
The objectives
– reduce packaging waste
– improve recyclability (100% recyclable packaging by 2030)
– developing reuse (deposit, reusable packaging)
– harmonising rules across the EU
Who is concerned ?
– all sectors of activity
– all types of packaging are concerned
– “producers” within the meaning of the EPR (Extended Producer Responsibility)
About the “producer”
– The “producer” within the meaning of the EPR (Extended Producer Responsibility) is defined as follows: anyone who manufactures, imports or distributes under their brand name, for the first time, a product intended for the domestic market.
reference Ademe text (french): https://filieres-rep.ademe.fr/principe-et-reglementation/fonctionnement
Under these conditions, Créabox and its partner cannot be considered as “producers” in the EPR sense. They are only the designer and manufacturer of fabric packaging on behalf of their clients and do not market packaging in their name. It is the Customer who is the marketer on the market and, consequently, the “producer” within the meaning of the EPR.
Key dates
– 2025 : entry into force of the PPWR Regulation
– 2026 : mandatory application throughout the EU
– 2028 : common labeling for sorting and reuse
– 2029 : mandatory deposit system (plastic bottles, cans)
– 2030 : 100% of packaging is recyclable; -5% waste compared to 2018
– 2035 : enhanced recyclability; -10% waste compared to 2018
– 2040 : reaching -15% waste compared to 2018
How does Créabox support the Client ?
Créabox and its partner are fully involved in the policy aimed at reducing the impact of packaging. They support the Client in its eco-design and packaging optimization approach.
Benefits of fabric packaging
– 100% recyclable: all natural fabrics (cotton, jute, linen) are and most microfibers
– 100% reusable: store your personal belongings, jewelry, shoes, protect from dust…
– long service life: the fabrics are resistant due to their varied weaves
– communication medium: it promotes your brand over time
Certifications
– Oeko-Tex certified : the cottons are certified
– GOTS certified : several organic cotton fabrics available
– GRS certified : several fabrics made from recycled fabrics
– Seaqual certified : fabrics made from marine plastic waste
– Masters of Linen certified : the European certification for flax
– Recycled cotton: 100% recycled or blended 60% cotton/40% recycled polyester
– REACH inks: inks and dyes compliant with European standards